Representative George Miller. (Flickr/Nancy Pelosi)

It is rare that a member of Congress calls out a major industry, especially one with a powerful presence in his home state.

It is rarer still that a senior member of Congress, with a ranking position on a powerful committee, does so.

But Congressman George Miller has gone after a fashion industry that relies on low-wage workers in unsafe factories to produce clothing with “blood on their labels.”

The California Democrat is speaking to the heart of the matter.

As the death toll at the Bangladesh garment factory that produced clothing for US stores passed 650, the powerful California Democrat who has for the better part of forty years made workplace safety his congressional brief did what few in Congress or the media have the guts to do.

He explained in blunt, unapologetic language, who was really responsible.

“The reason factory managers keep their workers in unsafe buildings on the verge of going up in flames or collapsing is fear,” declared Miller. “Fear that the Western brands and retailers will take their orders elsewhere because of a missed day of production, late delivery or a minuscule increase in production costs. The brands know this. That’s why I believe they bear the ultimate responsibility for these horrendously unsafe working conditions.”

The senior Democratic member of the House Committee on Education and the Workforce minced no words. And he made his statement in a forum where the fashion industry could not miss his message: a Monday morning column in Women’s Wear Daily, the industry “bible.”

To their credit, the editors of WWD placed Miller’s remarkable statement front and center, making it the top story on the publication’s website.

Though he comes from a state where many apparel firms are located, Miller offered a stark assessment not just of the horrors that have already been reported in a factory that served global brands but of the horrors to come if action is not taken.

“The death toll in Bangladesh’s garment industry is staggering, with 1,000 dead over the past several years. In the latest tragedy, an eight-story building that housed five garment factories collapsed, killing more than 500 so far, injuring more than 1,000 and leaving an unknown number of people trapped in the rubble of the Rana Plaza. And just five months earlier, a devastating fire at the Tazreen Fashions factory killed at least 112 garment workers,” wrote the congressman, whose influence with the Democratic leadership in Congress, with responsible Republicans and with the White House means that he is taken seriously by corporate executive who are all too adept at neglecting pressure to change their practices. “These two tragedies are not isolated. Since Tazreen, at least 40 incidents causing death and injuries as the result of fires and explosions at garment factories have occurred. Undoubtedly more will follow unless the major fashion brands change their business models.”

To change those business models, Miller is calling on the corporations that produce major brands and that sell them to sign on to an initiative backed by the Bangladesh Center for Worker Solidarity, the International Labor Rights Forum and other groups that have for years struggled to focus attention on conditions in the garment factories of southern Asia.

“American consumers and leaders in the fashion industry have a moral imperative to ensure that these tragedies do not happen again. The only way forward for the global brands to improve conditions and worker safety is an effective, enforceable and binding commitment. That is why I have asked a number of retailers and brands to join together and sign the Bangladesh Fire and Building Safety Agreement, developed by nongovernmental organizations to prevent these types of disasters from occurring,” says Miller.

The agreement is a vehicle for addressing “the most urgent elements necessary to tackle these dangers.” As such, it includes requirements for:

• detailed public reporting of fire and building audits conducted by independent safety experts

• timely repairs to unsafe workspaces and buildings

• termination by brands of contracts with factories that defy obligations to keep workers safe

• a right of workers to refuse unsafe work without retribution

• union access to factories

The great debates about global trade, conditions for workers and a just economy rarely get the attention they deserve. And, too often, as Miller notes, corporations lay low hoping for the attention of governments and the media to turn to other issues.

But the congressman, by speaking directly to the fashion industry, and by making all the noise he can about the issue, is seeking to keep the economic, political and moral debate focused on concerns that are too fundamental to neglect any longer.

“The major global brands now face a choice: They can attempt to weather the storm, leaving workers in continued danger, or they can take a different road—one that includes healthy profits without the human death toll by signing onto an enforceable safety agreement,” writes Miller. “It is time that American consumers understand which brands will accept blood on their labels and which will not.”

When will free-traders-gone-wild own up to their complicity in global workplace disasters? Read William Greider’s take.