First, the former Saturday Night Live presidents threw their support behind financial regulation. Now an even more unlikely reformer, reality TV star Heidi Montag, is teaming up with director Ron Howard and Americans for Financial Reform in an amusing new video pressing for the creation of a new agency to protect consumers. After all, "a consumer agency will stop the banks and credit card companies from being such sleazy jerks."

Now watch my colleague Chris Hayes doing a terrific job guest-hosting Rachel Maddow’s MSNBC show and hailing Montag for "putting every bit of her substantial power as a kinda-sorta-somewhat-famous-ish person into pushing for a consumer financial protection agency."

After watching, call Senators Christopher Dodd and Richard Shelby, the co-chairs of the Senate Banking Committee at 202-224-3121 and implore them to support the establishment of a strong and independent Consumer Financial Protection Agency.

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