The broadcast networks that air the Super Bowl have historically rejected advocacy ads. Yet CBS, which is airing the Super Bowl this year, has accepted an anti-choice ad by the ultra-conservative group Focus on the Family.
Dave ZirinFrom Credo Action: A Publication of Working Assets.
"The broadcast networks that air the Super Bowl have historically rejected advocacy ads. Yet CBS, which is airing the Super Bowl this year, has accepted an anti-choice ad by the ultra-conservative group Focus on the Family.
Focus on the Family’s "celebrate life" (read: anti-choice) ad features Heisman Trophy-winning college football star Tim Tebow. And CBS approved this anti-choice ad, even though the network has repeatedly rejected advocacy ads in past years including a 2004 MoveOn.org ad that went after then-President Bush’s fiscal irresponsibility and an ad the same year from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church.
Sign the petition to CBS insisting they follow their no-advocacy policy and reject the Focus on the Family ad before the Super Bowl on February 7.
More recently, on Friday CBS rejected an ad from a gay dating site showing two men discovering a mutual attraction when their hands brush in the potato chip bowl. The actors then pantomime a comical make-out session. But CBS says the ad "is not within the Network’s broadcast standards for Super Bowl Sunday."
So to recap: CBS wouldn’t allow a group to criticize Bush, wouldn’t let a religious group promote its own tolerance of LGBT families and considers a light-hearted dating ad out of bounds. But CBS is perfectly happy to allow Focus on the Family to promote its conservative social agenda.
We must call CBS out on its hypocrisy and demand that it also reject the Focus on the Family ad. The Super Bowl is America’s annual most-watched television event; more than 98 million Americans tuned in last year. And as anyone who’s ever been to a Super Bowl party knows, the ads can be even more closely watched than the game, which is why CBS must not unfairly allow anti-choice commercials while rejecting those for other causes.
Sign the petition today urging CBS to follow its own anti-advocacy policy, reverse the decision, and deny Focus on the Family’s anti-choice ad."
Dave ZirinTwitterDave Zirin is the sports editor at The Nation. He is the author of 11 books on the politics of sports. He is also the coproducer and writer of the new documentary Behind the Shield: The Power and Politics of the NFL.