Driving west from Madison, Wisconsin, through the small towns and dairy farm country of western Wisconsin, it quickly becomes clear that the Wisconsin recall election is a statewide phenomenon.

For all the efforts of Governor Walker to convince the hosts on Fox and CNBC that he is a popular governor who is threatened not by angry citizens but by “the left, the radical left, and the big labor union bosses” who are “somehow counting on the idea that they can bring enough money and enough bodies into Wisconsin to dissuade voters,” the message from farm country tells an entirely different story.

Walker has had the overwhelming spending advantage since the recall fight started last November. Walker has had all the benefits of the Republican Party organization that has gone into overdrive to aid his candidacy, while Democrats have faced a multi-candidate primary fight.

Yet, Walker does not have the swing counties of western Wisconsin wrapped up. Not by a long shot.

Along Highway 14, heading out of Dane County and into Iowa and Richland Counties, hundreds of hand-painted signs propose to “Recall Walker.” Most list reasons for the governor’s removal: “Worst Job Losses in US,” “Attacks on Collective Bargaining,” “Cut Education,” “Cut BadgerCare,” “Divided State,” “John Doe.”

Of course, the governor has his supporters.

But there is genuine, broad-based and statewide opposition to this governor in every region of Wisconsin—but especially in the western and northern parts of the state. Even as the governor has spent $21 million so far on the recall campaign, that opposition is growing.

The new Marquette University Law School Poll shows that disapproval of the governor’s performance had moved up to 51 percent. Indeed, the governor’s approval rating has now declined to 47 percent, the lowest point so far this year. And one of the prospective Democratic challengers, Tom Barrett, has now moved ahead of Walker in head-to-head match-ups run by the Marquette pollsters.

What has changed? The polling shows that Wisconsinites, who once felt that Republicans had the right equation for creating jobs (tax cuts for multinational corporations, attacks on public employees and their unions, slashing of education and public-service funding), have soured on the GOP and its poster-boy governor. They’ve been influenced, of course, by the Bureau of Labor Statistics study that reveals that, in the year since Governor Walker implemented his austerity agenda, Wisconsin has suffered the worst job losses in the nation. The Marquette poll shows that Wisconsinites now believe that investments in education, good relations with unions and fair tax policies are more likely to grow the economy than Walker’s “war on workers” approach.

The governor admitted Wednesday that the recall contest on June 5 is “a 50-50 race.” But what’s notable is that his numbers are declining, while numbers for the opposition are rising.

When I spoke at the Arcadia Bookstore in Spring Green the other night, we talked a good deal about the Democratic gubernatorial primary. I suggested, as I will here, that people should take their vote seriously. After all, they are not just choosing a nominee. If the signs in front of the farms are correct, and if the polls are correct, it looks like Democrats may be choosing a governor.