In German, there is the concept of the Untermenschen, the subhuman being that is unworthy of life. In those terms, Cricket was an Unterhund, a dog who deserved to die.

Cricket finally went too far when she attacked a neighbor’s chickens. Noem writes, “At that moment, I realized I had to put her down.” The lawmaker took the misbehaving mutt to a gravel pit and finished her off with a gun, execution-style. She admits, “It was not a pleasant job but it had to be done. And after it was over, I realized another unpleasant job needed to be done.” With her bloodlust unsated, Noem also killed in the same gravel pit a “nasty and mean” goat, another family pet that failed to live up to the high ideals Noem has for domesticated beasts.

Responding to the story, former Trump adviser Sarah Murphy wrote, “When I saw tweets about Kristi Noem murdering her puppy, I thought to myself, ‘Damn, one of the other VP contenders’ teams found some oppo,’ until I realized SHE wrote about it in HER book. I’m not sure why anyone would brag about this unless they’re sick and twisted.”

Murphy’s comment raises an interesting question: Why would Noem go out of her way to rub the nose of the public in this gut-wrenching story, as if voters were naughty dogs who needed disciplining?

The surprising truth is that Noem, despite being condemned by liberals and conservatives alike for her cruelty to animals, thinks she is practicing good politics.

In the last few decades, the GOP has become the party of Darwinian dominance politics and performative viciousness. This trend has only intensified with Trump’s triumph as the undisputed party leader. In a phrase popularized by Atlantic writer Adam Serwer, for all too many Republicans “the cruelty is the point.”

Noem is explicit about this. A big part of her political brand is her toughness and willingness to inflict pain and suffering. In 2020, she rejected calls for stay-at-home orders during the Covid pandemic despite the disease’s rapid spread in meatpacking plants in her state. She supports her state’s draconian anti-abortion law that bans abortion in all cases except if the mother’s life is in danger.

In a tweet defending her murder of Cricket, Noem draws a parallel between the tough decision to kill a pet and the tough decision to prioritize economics over health during a pandemic. According to Noem,

What I learned from my years of public service, especially leading South Dakota through COVID, is people are looking for leaders who are authentic, willing to learn from the past, and don’t shy away from tough challenges…. Whether running the ranch or in politics, I have never passed on my responsibilities to anyone else to handle. Even if it’s hard and painful. I followed the law and was being a responsible parent, dog owner, and neighbor.

It’s likely that Republican women holding political office might feel an extra need to prove their toughness in order to allay gender prejudice. In 2008, Sarah Palin, then trying to assert her continued political viability after being on a losing presidential ticket, released a video of her being interviewed while turkeys were slaughtered in the background. In 2014, Joni Ernst, in her successful run to become a senator for Iowa, released an ad where she boasted about growing up castrating pigs. With Palin and Ernst as well as Noem, there is also an assertion of rural authenticity, a claim that they represent the real America and not the effete urban cities where people don’t kill animals with their own hands.

Noem might also be making a subtle, if misguided, pitch to Trump, who is known to hate dogs, at least on a metaphorical level. As I noted back in 2018, when Trump uses the word “dog” he almost always uses it as a term of abuse. At various points Trump has said or tweeted: “Mitt Romney had his chance to beat a failed president but he choked like a dog,” “I hear @EWErickson of Red State was fired like a dog,” “Robert Pattinson should not take back Kristen Stewart. She cheated on him like a dog & will do it again—just watch,” and “@BrentBozell, one of the National Review lightweights, came to my office begging for money like a dog.”

Trump’s use of the word “dog” is tied to his larger politics of cruelty. The great literary critic William Empson traced the evolution of the word “dog” in his classic 1951 book The Structure of Complex Words. He argues that in harsh world of the 16th and early 17th century, “dog” was almost always used as an insult by writers such as Shakespeare, who had a character declaim in Anthony and Cleopatra, “Slave, soulless villain, dog.” It was only with the Stuart restoration in 1660 and the more peaceful 18th century that writers, notably Samuel Johnson, used “dog” affectionately as a term of endearment.

Trump’s atavistic use of “dog” as an insult conjures up a harsh dog-eat-dog world, one where struggle is the norm. In that world, one either kills or is killed. By killing a dog and actually boasting about it, Noem might be trying to show she is a Trump-style tough guy, a literal killer.

But, of course, the downside of this political pitch is that many people are repulsed by the murder of pets. As Politico notes:

Cricket sounds like, well, a puppy: rambunctious, wild and in serious need of training or possibly a new home…. We’re not sure who the heck advised Noem on this book. But whatever hell Mitt Romney endured as a presidential candidate in 2012 for driving with the family dog on the roof of his car, expect Noem to face even more outrage from the many Americans, across ideological and party lines, who will be left totally appalled by the killing of animals out of what seems to be little more than annoyance.

Noem has made a bold gambit with her new book, but it is likely that her hopes to join Trump’s presidential ticket just died a dog’s death.